The success of almond-based snacks in large-scale distribution
In recent years, market research has shown a significant increase in the demand for healthy snacks made with natural almonds in certain sales channels such as large-scale distribution and specialty food stores.
For companies like Alfrus, involved in the processing and commercialization of almonds, this trend represents a major growth opportunity. Alfrus supplies the leading Italian and international food industries, which use almonds as a key ingredient in their products, distributed in these markets.
The interest in almond-based snacks comes from consumers of all ages, from students and workers to athletes and sports enthusiasts, as well as from those who embrace a healthy lifestyle. These individuals, who spend most of the day away from home, seek nutritious, tasty, and energy-rich snacks to tackle the daily physical and mental challenges they face.
At the same time, consumers’ awareness of global issues like sustainability is growing, along with a rising interest in food coming from responsible and environmentally friendly farming.
But what are the main reasons consumers prefer these types of snacks over other products on the market?
WELLNESS AND HEALTH
Consumers are increasingly focused on products that not only satisfy the palate but also offer significant health benefits. Almonds perfectly meet this need, thanks to their rich nutritional profile. These seeds are a natural source of energy, healthy fats, proteins, fiber, vitamins, and minerals.
This nutrient mix supports overall body wellness, cardiovascular health, weight control, and glycemic balance. Almonds are also an excellent plant-based alternative for those following a vegan, gluten- and lactose-free diet, making them suitable for a wide range of consumers.
PRACTICALITY AND VERSATILITY
In today’s food market, snacks that combine practicality and quality are highly appreciated by consumers. Almond-based snacks often come in single-serving formats, making them particularly easy to transport and consume on the go.
Their versatility also makes them suitable for any dietary regime, which has led to the introduction of thousands of new almond-based products each year.
SUSTAINABILITY AND NATURALNESS
More and more consumers are paying attention to the origin of ingredients and the sustainable nature of the products they purchase, leading them to choose foods sourced from eco-friendly and responsible crops. As 100% plant-based and clean-label foods, almonds perfectly meet this growing demand.
Alfrus offers almonds from certified crops, where ecosystem care is central, and from a sustainable supply chain based on ethical and environmentally conscious farming practices.
HIGH SENSORY SATISFACTION
Although consumers are increasingly leaning toward healthy choices, taste remains a decisive factor in their purchasing decisions. With their crunchiness and distinctive flavor, almond snacks provide a satisfying and complete sensory experience, but also a variety of tastes and textures depending on the different types of almonds available on the market.
Alfrus offers various almond options, from natural to blanched and roasted, in order to meet all consumer preferences.
The extensive GDO network plays an important role in consolidating the success of almond-based snacks, as this sales channel allows for reaching a broader range of consumers, thanks to the variety of offerings on store shelves.
However, Michele Sisto, Head of Logistics at Alfrus, emphasizes the importance of continuing to invest in new food solutions to remain competitive: “The success of almond snacks lies in the development of new flavors, formats, and winning combinations with other healthy ingredients. This is why our Research and Development department constantly works to provide versatile ingredients that meet the emerging needs of consumers.”
Today, Alfrus positions itself as a leader in anticipating consumer trends, responding by offering high-quality, tasty, healthy, and versatile almond-based ingredients, in order to support food companies that rely on their extensive experience on the market.
28th September 2024
